COMMUNICATIONS THAT LAND
Through strategic brand counsel, storytelling and high-level positioning, we turn what makes a brand distinctive into narratives and activation plans that are clear, credible and built to land.
LANGUAGE MATTERS
In an ever-changing premium spirits market, how a brand is articulated matters as much as how it is made.
The right language builds credibility, earns respect and strengthens a brand’s position with trade professionals, journalists and consumers.
WHAT MAKES US DIFFERENT
Founded by Sophie Donovan, Copper Press brings two decades of experience in whisky and premium spirits, combining strategic communications expertise with deep industry knowledge.
We help brands communicate with clarity and distinction.
LONG-STANDING RELATIONSHIPS
Our longstanding insight into the drinks trade gives us a clear understanding of the market dynamics, consumer shifts, and conversations shaping it.
WORK WITH US
Clients come to Copper Press when they need to sharpen their positioning, messaging and tone of voice.
We develop launch strategies and activation frameworks, combining rigorous strategic thinking with specialist knowledge of whisky and spirits.
Whether partnering with internal teams to direct their consumer PR agencies or working independently, we bring a clear, informed perspective to every brief.
CAMPAIGNS THAT DEFINE
Sophie has overseen the strategy and agency teams behind some of the industry’s most distinct releases.
This includes directing the global market introduction for Bacardi’s five single malts, shaping the disruptive global activation strategy for Craigellachie 51, and guiding the launch frameworks for KI NO BI Kyoto Dry Gin and Fielden English Whisky.
